Lucy Rocks originated from its sister company Alara Wholefoods, where all of Lucy’s founding values originate.
Alara Wholefoods was established in 1975 from just £2 found on the street. It has since progressed to become a successful and leading organic manufacturing business.
Alara was the first ‘Zero Waste’ company in the UK, with its Kings Cross based factory being run purely off solar panels, and has recently claimed the title of 'Most Sustainable Food Manufacturer in the Word'. Official London Leader in Sustainability and Alara Wholefoods CEO, Alex Smith, uses every opportunity to educate the community towards a greener way of living through social events to develop and nurture Alara’s business and personal relationships with the local community.
Alara's current mission? To promote sustainability at every opportunity